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Communicating on the urgency of climate change:The Canadian Climate Communications Playbook focuses on energy transition including production issues. It is available via the Climate Access website: ‘Climate Messaging that Works - Talking Energy Transition and Climate Change in Canada’“Developed for Canadian audiences, the Climate Communications Playbook uses key research from this year (public opinion polling, a national media analysis, and social media message testing) to help communicators create compelling and complete narratives about our climate predicament and the path forward.The playbook centers around a messaging triangle – a framework that can be used to address the major obstacles – literacy/proximity, efficacy and relevance – to communicating and engaging Canadians on the urgency of climate change.When you hit each of the points on the triangle, you remove the obstacles to public engagement and create a complete narrative for your audience, giving them a full picture of our climate predicament, the way forward and the benefits of taking action.”#ClimateCommunication #ClimateRevolution ... See MoreSee Less
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